Marc Jacobs Beauty shameless youthful-look 24-hour foundation spf 25 | Review

Marc Jacobs Beauty Shameless Youthful-Look 24-hour Foundation – Review


Mark Jacobs Beauty | Shameless Foundation | Review


I am always in search of the latest and greatest holy grail foundation! While I will always have 1 or 2 preferred ones I rotate, I had held off buying a new one until my skin adjusted to higher strength tretinoin (Retin-A).  Influenster always seems to somehow read my mind and sent me a new one to try at the perfect time. This time I received Marc Jacobs Beauty Shameless Youthful-Look 24-hour Foundation, a longwear foundation with exactly what I needed.. continuous all day hydration!

I received Shameless foundation complimentary from @Influenster and @MarcBeauty, however all opinions shared are my own.
This post may also contain affiliate links. Please visit the following link to view my disclosure statement.
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Marc Jacobs Beauty
Shameless Youthful-Look 24-hour Foundation - Review


The Inspiration

Marc Jacob's very own shameless attitude, and his tattoo inspired his Shameless Foundation line. The two serve as a daily reminder to never apologize for being you."  He elaborates:


"The idea of shameless and showing your true colors is being who you are, unapologetic and proud. One of the most important characteristics, in terms of a contemporary, youthful look, is not that heavy sort of makeup, but something that's fresh and breathes and allows radiance and the texture of the skin to come through." - Marc Jacobs

Marc Jacobs Shameless Tattoo

What it Is

An oil-free, hydrating light-to-medium, buildable , 24 hour longwear coverage foundation with Flashback-Free SPF 25. Shameless offers an extensive shade range, including 29 shades, to cover every skin tone.


Mark Jacobs Beauty | Shameless Foundation | Review


What it Does

Marc Jacobs Beauty describes the product as an "innovative foundation lets your best self show all day long -  An oil-free, weightless foundation which provides buildable medium coverage that blends seamlessly. Also featuring 24-hour longwear and first-to-market, flashback-free SPF 25 for a youthful look 

The broad shade range was developed with artists and models worldwide to fit all skin tones and skin types. The perfect level of coverage allows for flexibility across the shade range - go deeper or lighter depending on your desired look." The shades are categorized by shade family and labeled with a Y, or R to denote the undertone. Y = warm, golden, or yellow undertones, while R =  cool, rosy, or red undertones. I received the shade Y210.


Marc Jacobs Shameless Foundation Swatches


Shameless is clinically tested for 24-hour longwear and contains a first-to-market technology that encapsulates the SPF in Pigment. A patented infinity Milling TM process produces super-fire pigments that result in the most natural looking, self-setting finish.This innovation makes the SPF visibility undetectable  (encapsulated SPF25 , basically the SPF absorbs pigment, making it visible), resulting in no flashback in photos (benefit for when using flash photography) and no ashy grey undertones in the formula.


Mark Jacobs Beauty | Shameless Foundation | Review

Added Benefits

The oil-free formula is self-setting and designed to last 24-hours. The formula hydrates with Snow Mushroom, and Blue Daisy extract helps to keep pollution’s dulling effects at bay. 

The added skincare benefits Shameless claims to offer is that skin appears more plumped, hydrated and youthful. Snow mushroom (a naturally derived source of hyaluronic acid), known for its impressive ability to hold water (think hyaluronic acid).  Also blue daisy extract to provide hydration, plus soothing effects against environmental aggressors, which visibly diminish the complexion-dulling effects of pollution.

My first reaction on day 1 of using Shameless, was that I noticed it continually hydrated throughout the day. Wintertime can be tough, especially when recently upped the strength of my Retin-A. During that transition phase, my normally combo skin has been a bit on the dry/flaker side. While wearing Shameless, I observed minimal Retin-A flaking, whereas the day before when I wore a different foundation my face was a flaky mess (I'll be back to normal next week).


Marc Jacobs Beauty shameless youthful-look 24-hour foundation spf 25 Review Influenster


The Packaging

Seamless comes in a slim, lightweight bottle size: 1.08 oz/ 32 mL. To open, you twist the cap and the product is dispensed with a gentle squeeze. Perfect size to throw in your makeup bag.


How to Apply

Marc Jacobs Beauty recommends applying with your fingers or a damp beauty sponge. However, for Perfectly Shameless Skin it is recommended to apply with the The Seamless Liquid Foundation Brush no. 4 which was specifically designed to be used for application of Shameless.  The brush is expertly designed to hug the contours of the face and blend in makeup for an even, streak free finish.


To use the Seamless Brush: Apply a thin, even layer of foundation so you get the skincare and SPF benefits all over. Next, build coverage only where you need it using a pat-and-pull motion with the flat side of the brush. Use the Brush tips to blend edges. 



I paid a visit to Sephora and purchased the Seamless Foundation Brush,  Of course I want perfectly shameless skin! What I found works best for me is if I use the Seamless Brush to apply one even layer, followed by a Beauty Blender to build coverage, then back to the brush for blending. For me it saves me time to use both. Start with as little product as possible, you can always add more. My impression is that well hydrated skin allows for a more seamless application.


Mark Jacobs Beauty | Shameless Foundation | Review

Coverage & Wear

This oil-free, weightless foundation provides buildable, medium coverage that blends seamlessly. The patented Infinity Milling™ process produces super-fine pigments that result in the most natural-looking, self-setting finish.

My number one requirement of any foundation is that it offer long-lasting wearability. I am pleased to say Shameless lasted throughout my 9 hour work today, with only a minimal touch up around the lunch hour.  No creasing into lines or separating on my nose. For my skin the I would consider it to be light-medium (buildable to medium coverage), with a demi-matte finish.

It does have a lightweight creamy texture that blends almost seamlessly on my skin. While not medium coverage to start with, it is buildable with use of either a beauty blender or the Shameless Foundation brush. I have read in other reviews that some prefer to apply it with a buffer brush..

The foundation is self-setting. So once it dries it doesn't budge or easily transfer. My skin being on the temporarily dry side, noticed it did seem to dry quickly at first.

For those with large, or visible pores, or oily/combo skin, I recommend using a pore-minimizing, or mattifying primer. If you have visible pores or oily skin I definitely recommend a mattifying or pore-filling primer like Smashbox Pore Minimizing Photo Finish Foundation Primer, Too Faced Primed & Poreless Skin Smoothing Face Primer,Hourglass Veil Mineral Primer SPF 15, LANCÔME La Base Pro Pore Eraser Perfecting Makeup Primer, Benefit The POREfessional Face Primer , Dr Brandt pores no more pore refiner primer followed by a translucent powder.

For those on the dryer side, I would definitely recommend wearing a primer despite the superb hydration the foundation offers. Primer will provide added hydration and provide a smooth canvas to minimize imperfections.  Some options include: Too Faced Hangover Replenishing Face PrimerMarc Jacobs under(cover) Perfecting Coconut Face Primer and ,  followed by a setting spray such as Marc Jacobs Re(cover) Perfecting Coconut Setting Mist



Mark Jacobs Beauty | Shameless Foundation | Review

Let's Talk SPF

This dermatology nurse/blogger would like to offer a friendly reminder about sun protection!  While it is a longwear foundation, formulated to last 24 hours, the flashback-free SPF 25 does not provide 24 hours of SPF protection. SPF really lasts for only two hours.. So unless you plan to spend your entire day in a windowless room, you will need additional SPF protection throughout the day. The American Academy of Dermatology "recommends that you select a sunscreen with an SPF rating of 30 or higher and to reapply sunscreen at least every two hours to remain protected, or immediately after swimming or excessively sweating."

I can't really see the point in purchasing a longwear 24 hour foundation if you plan to follow the "golden 2 hour rule" and reapply that often. That would really put a damper on our contour/strobing game. So our options then would be: enjoy not-so-added benefit of photoaging,  live in that dark room all day, spend more time than just your lunch break reapplying your moisturizer with SPF, primer and foundation, or consider investing in mineral powder sunscreen to use over your foundation.

The last option would be my option (for daily use - not for 8 hours on the lake). A couple of mineral powder sunscreens I would suggest are Colorescience Sunforgettable Mineral SPF 30 Sunscreen Brush or tarte - tarteguard 30 mineral powder sunscreen Broad Spectrum SPF 30,

If perhaps my "shameless" attempt at reviewing this product has you freaked out over sun protection.. and you now want an easy to reapply compact foundation, with more matte coverage, another good option which seems to be sold out everywhere (hopefully not discontinued) is Giorgio Armani Lasting Silk UV Compact SPF 34,


Mark Jacobs Beauty | Shameless Foundation | Review

Final Verdict

Shameless is a lightweight, creamy textured, light to medium buildable coverage foundation, which yields a radiant, soft demi-matte finish. It is ideal for those with normal to combo skin, with few imperfections.  The patented milling process which produces super fine pigments, does provide a natural looking self setting finish. I found the coverage is lighter than I prefer, although am pleased that it hides, rather than accentuate my pores.

What I find most appealing is the benefit of continuous hydration and of course SPF. The added benefits of an extensive shade range, Flashback-Free SPF 25 , 24 hour wear, self-setting capability and inclusion of skin-loving ingredients: hydrating snow mushroom and brightening blue daisy extract are perks.  


Purchase Marc Jacobs Beauty Shameless Youthful-Look 24-hour Foundation and The Seamless Liquid Foundation Brush no. 4
online at the following retailers: Marc Jacobs Beauty, Sephora, Neiman Marcus, Net-A-Porter

For all the latest Marc Jacobs promos, visit my Beauty Deals page!

Marc Jacobs Beauty shameless youthful-look 24-hour foundation spf 25 | Review


Have you tried the new Shameless Foundation? What are your thoughts?


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Marc Jacobs Beauty | Shameless Youthful-Look 24-hour Foundation spf 25 | Review


Mark Jacobs Beauty | Shameless Foundation | Review

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