tarte | shape tape foundation launch

Tarte Releases New Shape Tape Foundation

Tarte Cosmetics released a match-made in heaven to its coveted Shape Tape Concealer, which reached cult status shortly after it was launched last year.  The new tarte Shape Tape Foundation is available today (1-15-18) on (available soon at Ulta in store and online). 

New additions to the Shape Tape Family include Tarte Shape Tape Foundation ($39) which comes 15 different shades, in both Matte and Hydrating finishes.

In addition, tarte released a Shape Tape 12 Hour Primer Stick ($21) plus a foundation paddle brush ($28) and blending sponge ($18).

I will definitely have to try both the matte and hydrating foundations. I may find I need the hydrating formula during the winter and matte during the summer. I will update this post as soon as I try both. 

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tarte | shape tape matte foundation

Shape Tape Matte Foundation

What it is 
Tarte Shape Tape Matte FoundationA vegan & oil-free full coverage foundation with a creamy texture &  matte finish.

What it does:

  • Coverage: full, airbrushed,  dries to matte finish (same full coverage as Shape Tape Concealer).
  • Designed to minimize pores, imperfections and absorb oil + shine without caking or flaking.
  • Formulated with vitamin E (emollient + antioxidant) , and added mineral pigments (soothes + softens skin).
  • Waterproof, vegan, oil free, talc-free, alcohol-free.

tarte recommends:

  • Swatching the foundation on your jawline, blend it in, then let air dry before deciding on your ideal shade. 
  • Use the product’s applicator to dab foundation directly onto skin.
  • For blending the matte formula, tarte recommends you blend out with the paddle to perfection foundation brush  circular motions until the foundation is fully blended, applying additional swipes to reach desired level of coverage. 

tarte | Shape Tape Hydrating Foundation


Shape Tape Hydrating  Foundation

What it is:
A buildable, oil-free, full coverage, long wear (12 hour) foundation, with a skin-smoothing, weightless luminous-finish gel formulation.

What it does: 

  • Makes skin make skin luminous and fresh with added boost of skin-smoothing, oil-free hydration.
  • Coverage: Full (same as Shape Tape Concealer.
  • No creasing, caking or fading for 12 hours
  • Continuously hydrates as it plumps skin and refines pores).
    • Contains collagen (helps plump the appearance of fine lines & wrinkles),  hyaluronic acid (delivers moisture, firmness & suppleness to skin), as well as biopolymer filling spheres (smooth out your complexion while retaining moisture in skin cells).
  • Free of parabens, mineral oil, phthalates, sodium lauryl sulfates, gluten

tarte recommends:

  • To apply, use the products wand applicator to dab foundation directly onto skin.
  • For blending, it is recommended to use the shaper sponge (sold separately) until the foundation is fully blended to desire level of coverage. 


Shape tape 12-hour eye primer stick

What it is
A 4-in-1 multitasking, 12 hour wear, waterproof & crease-proof creamy magic wand, that brightens, corrects, primes  & highlights the area area 

What it does:

  • Brightens, corrects, primes, & highlights the eye area in one easy step.
  • Provides a smooth,  long-lasting base for makeup. 
  • Multitasks as an eye primer, neutral eyeshadow, correcting tint & soft eye highlight.
  • Can help neutralize the look of dark circles in the undereye area and prime for concealer application.
  • Crease-free & cake-free for 12 hours.
  • Contains nourishing shea butter for delicate eye area (hydrate + pamper).
  • Waterproof, vegan , oil-free, talc-free

tarte recommends
Using the crayon’s tip, gently blend eye primer across the upper eyelid from the lash line to the brow bone. 


paddle to perfection foundation brush

What it is:
A paddle foundation brush with supersoft, densely-packed bristles that beautifully buffs.
Designed for application of  shape tape matte foundation 

What it Does

  • Seamlessly lays down, blends, & buffs foundation for a flawless, natural look.
  • The flat, forward-facing designed with ease of use in mind. 
  • Designed with tightly-packed bristles to aid in  streak-free application with little to no product waste.
  • A cruelty-free & vegan

tarte recommends
 Buffing in small, circular motions until the formula is fully blended.


shaper sponge

What It Is: 
A latex-free makeup blending sponge that flawlessly buffs into skin.
Designed for application of shape tape hydrating foundation

What it does:

  • Seamlessly blends shape tape hydrating foundation for a long wearing luminous finish. 
  • Blends and contours  (use flat sides)
  • Achieve 360° coverage using the rounded edges stipple & the precision chiseled tips, to fit perfectly into hard to reach spots (like under eyes & around the nose)

tarte recommends
Use a setting spray or water to dampen the sponge before blending out shape tape hydrating foundation

Which are your thoughts on the new additions to the Shape Tape family?

tarte | Shape Tape Foundation


tarte | Shape Tape Foundation Launch | #tarte

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